Sunday, September 29, 2013

The Future is On Demand

            Many of the blogs that I have written have talked about live streaming video over the Internet.  This is something that is still on the leading edge of Internet video.  YouTube has finally developed platforms that allow producers to stream video live.  What should excite everyone is where this technology will lead us.

            There aren’t many live stream service providers out there.  Most web video hosting platforms like bright cove and others are way too expensive for the average person.  But the time is right for the professional video content producers of every level to stream to their hearts desire.  The few platforms out there are starting to make a connection with TV manufacturers. 

The SMART TV’s are making it possible for television owners to view these live streams on their TV sets.  This is breaking the rules of the old traditional broadcasting model used since the 1950’s where only a few companies could afford to broadcast programming to massive audiences.

Many of the LSSP’s also offer the ability to save recordings of the live projects allowing viewer to view the streams at their leisure.  This is fantastic.  The great content created by independent producers is available for the masses to view on their television sets when they have time to view it.  This technology can only get better over time.  Many producers will fall short on the audiences they reach.  A select few will capitalize on their streams and make decent money, but everyone who sticks with it will find what works and goes after it with passion. 

This blog is designed for those aspiring producers who have the passion and energy to do the work that will get their projects out there.  There are plenty of resources out there for you. 

Please check out the following link for more information on the current trends.


Sunday, September 15, 2013

Starting a live video stream production.

The Internet is a never-ending landscape of opportunity for video producers.  In recent years there has been several websites that have given producers opportunities to make money with their visions.  The latest trend is Live Streaming video.  Only 10 years ago it would be unheard of to stream an event across the Internet live as it happens.  The ability is now available through live stream service providers (Lssp) such as livestream (formerly Mogulus) and Ustream. Everyone with a passion for video and the finances to purchase video equipment can start a live stream business. I started out as a wedding and legal videographer.

The major question that most people have is how to start a live streaming business. It is very inexpensive to start a livestream company.  The hard part is how to generate revenue.  The difference between a business and a hobby is one relaxes you and the other makes you money.  Revenue is the key.  It is not wise to go into a business without a good revenue generating business model. In the early days of the live streaming trend it was merely an idea to help soldiers communicate with their family members and friends while serving our country on the battlefield.  Ustream is the company that was developed founded by Brad Hunstible and Dr. Gyula Feher in 2007.   Since then the concept has grown to include hundreds of businesses developed to support the budding producers around the world who are interested in showcasing their streams using varying service providers. 


Today the best way to generate revenue is by using Google AdSense and other affiliate programs that are available.  It helps to understand how optimize your sites by utilizing SEO tactics.   There are great opportunities available and the time is now to get involved in the business.