Review of Effective Negotiation tactics

I have chosen three videos that explain different practices in Negotiation.  When negotiating it is important to have a mutual win for both parties. These videos demonstrate the different routs to getting to what you want out of the negation.

Conducting Effective negotiations: Stanford business

In the lecture video Joel Peterson talks about how to conduct a negotiations.  He talks in detail about positional bargaining, Handling dirty tricks and BATNA.  I found it interesting that his approach to reacting to dirty tricks while negotiating is calling them on their dirty trick.  He also explains that he will often ask questions as an in offensive way to handling dirty tricks in negotiations.  It is also a good thing to plan according to what games they may play ineffective.

Joel Peterson also explains how important it is to have a BATNA (Best Alternative to Negotiation Agreement) and to try to figure out your opponent’s BATNA.

The Voluntary Life: Entrepreneurship part 7 Negotiation.

The narrator explains that when starting a Negotiation make sure you write everything said down.  Try to avoid haggling.  In this video the narrator mentions BATNA.  What will happen if the negotiation fails?  Always be aware of what your best alternative is.  They explain the principles of using objective criteria.  The author shuns the use of Dirty tricks and trying to “pull a fast one” on the person you are negotiating with. There is always options available that will give both you and your opponent what you each want out of a negation.

William Ury: The walk from "no" to "yes"

This video showcases a speaker who has written many textbooks on Negotiation PhD William Ury.  Ury starts the speech telling a story about three brothers who inherit 17 camels and can’t figure out how to split them.  It took an old lady giving them an 18^th camel for them to figure out haw to divide the 17. This is an example of of stepping out of the problem in order to find a resolution.  This reminds us of how to handle those tricks during negotiations and turn them around.

All three of videos offer plenty of information that an entrepreneur in the entertainment media industry could use when negotiating a deal.  It is very clear that the best rout to a Yes is to be objective with your fellow negotiator.  Try to avoid dirty tricks and to have an alternative in place in case the negotiation fails.

Ted.coms speaker Steve Jobs: How to live before you die

The story that most people tell about me might include a statement that I am a techie.  I have lived my life going after and purchasing the latest gadgets, and building the best computers I could manage.  This is why the TED.com post of a speech entitled "How to live before you die" given by Steve Jobs really impressed me.  Steve Jobs is an awesome demonstration of what we can achieve as individuals and professionals. In his 15-minute keynote address  in front of a graduating class at Stanford University Jobs describes his life in a candid and honest speech. Jobs talks about how he was able to achieve the creation of a large computer manufacturing company called Apple.  It is clear that life is going to be full of set backs and strides forward, but jobs tells the audience to Keep looking for what you love to do.  Love and loss are a part of the development of greatness.  When jobs co founded Apple he was on top of the world and accomplished the launch of something he loved.  By age 30 Jobs had a disagreement with someone he hired to help him run Apple and the board of trusties sided with the then CEO and fired Steve Jobs. Jobs soon realized that this was a blessing in disguise.  He went on to found two new very successful companies NEXT and Pixar.  Jobs soon found himself back working for Apple when NEXT, Jobs fledgling company, was bought by the struggling giant.  After all these setbacks Jobs turned it around and eventually turned Apple into the leading computer company in the world.

The main point of this speech is that we have to find what we love.  Don’t settle for anything less.  If you haven’t found that love keep looking, and live each day as if it where your last. 

Information source: http://www.ted.com/talks/steve_jobs_how_to_live_before_you_die.html

A look at the American Advertising Federation (AAF)

     Online video has brought about a new frontier for advertisers.  Advertising is a surefire way to generate revenue for your websites, magazines, and much more.  This business model guarantees that if you can show a potential advertiser their content will reach a large audience, the advertiser will be more than happy to compensate your company for these impressions. It demonstrates a nice return on their investment (ROI).

     Joining the American Advertising Federation (AAF)  is a “no Brainer” for web video content producers to join this organization.  The AAF is not only the largest, but also the oldest trade organization in the advertising community. The programs they have developed will keep your company informed about the newest practices in the advertising industry with proven practices for growing advertising income.

     The AAF has created a collective group of diverse advertising professionals sharing the goal.  The leading advertisers in the nation have joined this organizations network with nearly 20 local federations that represent the more than 40,000 ad professionals in the nation. This will bring the web video professionals together with advertisers yielding creative business solutions that will bring this profession in to the forefront.  The AAF is located in Washington, D.C.

     There are 200 AAF college chapters.  This represents close to 7000 student members.  Through the use of these college chapters AAF is fostering the welfare of these future advertising professionals by educating them on the latest trends in advertising. The AAF encourages the inclusion of a diverse membership by recruiting people from diverse backgrounds and cultures.

AAF Mission

The American Advertising Federation protects and promotes the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. (1)

1 (information courtesy the AAF Website http://www.aaf.org/default.asp?id=24)

Netflix vs. Hulu.com

Streaming media is rapidly growing.  In the past 5 years many companies that offered traditional media have started branching out into the world of streaming media.  People still use these traditional sources but more options have been developed. 

A short time ago if someone wanted to catch their favorite TV show or movie they would have to watch it when it was on TV or in the Movie Theater.  Those days have been replaced with the Internets broadband speeds and a countless number of devices capable of streaming such media.  No longer are we tied to our homes or movie theaters.  We have companies like Netflix.com and Hulu.com to come to our aid.

Hulu is a company specializing in streaming television shows.  On hulu.com you can catch a variety of TV shows from networks such as NBC, Fox, ABC and CBS just to name a few. This has been a revolutionary thing.  Hulu is a joint venture from these networks with money coming from Newport Television which is a joint venture company created by the network partners. Hulu.com , because of it’s affiliation with these networks, provides a service offering it’s customers to receive  video content in High Definition for a monthly subscription fee.  It is the holder of a countless number of video assets and it increases them each night.  The networks provide viewers with full streaming versions of the same programs that aired over the traditional video feed as recently as the night before.

Netflix originally got it start by offering video rentals to it’s subscribers for a flat monthly rate.  They also gave their customers the added benefit of not having to return their movie rentals without having to pay a penalty charge for returning them late.  This is the assassin of the business model of companies like Blockbuster video.  Netflix has also begun streaming their vast library of movies and specials over the Internet.  This puts them in direct competition with Hulu.  The difference being that Netflix has more movie titles than Hulu.  Netflix generally gets the movies first and Hulu has more television content to offer it’s subscribers.

Video apps and Streaming Video Media

For the past 6 years cellphone companies have been developing apps (applications) for their devices.  These many applications have created a new market for entertainment consumers.  Consumers now have at their fingertips devices that can connect them with family and friends, enable them to play games, carry their entire music collection and watch video on demand.  These apps have challenged some the traditional means of getting this entertainment. Their effects on video game consoles, televisions, books and entertainment systems have been astonishing.

Samsung and other manufacturers have embarked on a track to develop the same technology but allow you to share it between devices, specifically SMART devices.  These essentially will allow the consumer to move the same information between their devices on a fly.  Users will be able to play video games on their gaming consoles.  Pause the games and continue them on their mobile devices.  The same will also be available for music and other apps.

Samsung is currently distributing their SMART TV line-ups. The company has chosen to stick closely to it’s original television functionality the distribution of video content.   How will this effect live streaming video?  This will enable live stream content producers to reach a larger market if they develop apps for these smart TV’s enabling them to stream directly to TV sets via the Internet.  This is exciting news.  The gap between traditional broadcasters and video stream producers is narrowing year by year.

Broadcasting and Media associations

The world of live streaming is continuing to grow.  New companies are being created annually in an attempt to develop and produce content to meet the demand of the media consumer. It is directly associated with the old standards of radio and television broadcasting.  This process has been termed webcasting or streaming media.  It began with the start of recorded programming (video clips) posted on YouTube.  Now the trend spearheaded by two cadets from WestPoint  (Brad Hunstable and John Ham) who wanted to create a way for family members to see their deployed military friends from Iraq.  This has inspired a new generation of producers. Covering a broad range of live events around the globe. 

For many freelance videographers working on random projects there is a bright star on the horizon.  The opportunity has arisen to provide coverage on a local level of sporting, entertainment, and community events.  A coverage that is easy to produce with only a laptop and a web cam. Pretty soon professional producers from the broadcast industry began to try their hand at producing content. Content that generates revenue and has a viral spread across the Internet. This is creating a need for associations to speak on behalf of the professional media producers.

The association of choice for broadcasters and video producers is the National Association of Broadcasters (NAB).  NAB provides a voice for some media producers.  It is the premier trade association for broadcasters.  Organizations like this one help feed the industry that it serves.  Creating an incubator of innovation.  They help to promote education and assistants with many community services.  NAB is also actively involved advocacy programs that speak with national legislators about the relevance of it’s state broadcasters. Informing policy makers about broadcasters who are beginning to adapt to the growing need for web media.