Capitalize on your websites/ Live streams

How to capitalize on your live streams

The technology involved in streaming live video over the Internet has grown over the past few years. The traditional sources of revenue include the use of strategically placed ads.  There are several sources for a publisher to generate this revenue.  The first and most popular would be Google AdSense.  As far as pay per click revenue is concerned Google offers a large catalog of advertisers that cater to every interest available.  Another ad revenue sight that caters to web publishers is Link share and Commission junction.  I have used both of these companies.  They differ slightly from AdSense, but still offer web publishers a variety of affiliate networks that allow for the inclusion of commission revenue.

Once you have applied to one of the ad publisher accounts, it is time to include their source code on your webpage.

 Example of a source code for one of my advertisers Soda Stream below.

These links allow everyone who logs onto your website to view your video content to see the banners created by your advertisers.  There is a call to action for the revenue to generate. Most of these ads require the web viewer to click on these links. The clicks are recorded wich enables the advertisers to reimburse the webmaster or owner of the webpage for the advertising lead generated by the click.

Ok so now you have your webpage designed your stream feed embedded, but nobody knows your site exists.  This is when you promote your site. The most popular way to do this is by utilizing SEO’s or search engine optimization. This is a sure fire way to generate more hits to your website.  Put your website at the top of the search lists on Google, Yahoo, Bing, and all the other search engines. 

This is a simplified introduction to this process for more information check out a few sources:

http://www.seomoz.org/beginners-guide-to-seo

http://en.wikipedia.org/wiki/Search_engine_optimization

The world of Live stream Television

            The beauty of technology today is the power that it puts in the hands of the average person. Not too long ago, only three major networks and their affiliates had all of the power to broadcast images around the country.  It was too difficult and expensive for the average person to set up a television studio, create a video and then make it available to the world.  The advent of the Internet has revolutionized the way we all deliver information to each other.  Today it is possible to broadcast straight from you cell phone to everyone you know.

            The live stream web cast is the new trend that is putting the world in control of what is seen.  The concept of broadcasting one image to many people is quickly becoming normal practice.  Whitney Houston’s funeral was available for the world to see live on a web stream. The 2012 summer Olympics are even giving this a try on NBC’s special streaming website Live Stream: NBCOlympics.com. 

If you are interested in creating a live stream for yourself the first thing to find is a great LSSP (live streaming service provider) such as Ustream, Livestream, Justin.tv and to buy a web cam.  Most laptops have web cams built on them. There are also several apps available through the LSSP’s that will allow for the use of the cell phones camera to broadcast .If you are a more professional producer, there are a many professional programs and professional hardware available to help. Wirecast is a great software based program that allows the user to produce a live web cast straight from their desktop computer. 

The options are limited less.  You can find more information on livestreaming on the following sources. Please feel free to check them out.

·       http://www.951tel.com/solutions/conferencing/090817_livestream_business_TA_broadcast_conferencing.htm

·       http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Buyers-Guide-Live-Streaming-Services-80961.aspx

·       http://smgvoices.com/blog/?p=342

Video production on a Budget!!

     Today's economy has kept many college graduates from finding jobs after graduation.  This also applies to the media and video production industry.  However more affordable technology and the Internet have made it even easier for the budding filmmaker to create and distribute their own productions. This blog will attempt to give information about how to find equipment on a budget.

     First thing a videographer or budding filmmaker should purchase is a good camera. There are many choices out there.  For film, I would suggest getting a good DSLR camera.  These cameras are great because they give a great cinematic look to the video.  There are many great cameras out there.  Here are a few websites that I suggest looking for ideas.
www.cheesycam.com is a great site.  It is full of articles blog links and how to videos embedded on the site.  This is a great start for the Do it yourselfer who isn’t afraid to attempt to build a dolly, motorized pan tilt head, and steady cams.  You can also find articles about in expensive cameras that make it easy to get great footage on a low budget. It is very helpful.

     The next site I would suggest is www.videoguys.com.  You can research the latest editing software and plugins available today.  They have great bundles.  The bundled prices are usually lower than if you bought the software directly from the manufacturer.  They also offer great information on how to select the right gear for you studio or project.  If you are interested in paying a low price for awesome equipment than this is the place to start.
The final website I would like to recommend is www.bhphotovideo.com.  They deal with every aspect of production.  Whether you are interested in audio production or video production. It is possible to find great deals on this site, but some of the items are pried in the tens of thousands.

     Doing the right research is the key to finding the gear that you need to complete your project.  This has covered three of the best available.