Sunday, June 23, 2013

Making money publishing your own DVD.

In the past it was a difficult process for small video production companies to create a product, duplicate it and then distribute it to the various niche marketplaces. Those days are over. It has recently become far easier to produce and distribute your product to the public.

The first step is to produce a compelling video that everyone will love.  This, in most cases, is the most difficult part of the process.  Coming up with a great idea is sometimes very easy, however developing it further has proven to be easier said than done.  That’s why it is important to develop a treatment. The treatment can help the author hammer out a few details that will make communicating the idea to potential investors and also help with developing the script and storyboard.

OK, now you have a wonderful treatment and script completed.  Now it’s time to seek out ways of creating the production.  If you are a videographer / producer it would be a good idea to shoot a rough video treatment that will accompany your shorter written treatment to pitch to developers.  If you already have the funding for your project, then your treatment would be very helpful in communicating the project to your cast and crew members.

The final piece of the pie is very important.  This is assuming you have researched the market segment that your project will be sold to.  It is time to figure out how the product will be priced and distributed to the public. This is where technology and the Internet will play a big part for the independent producer.  There are many print-on-demand companies available to help manufacture and distribute DVD video content. Seeking these companies out is as simple as performing a Google search for the topic.  One great choice would be createspace, which is an amazon.com company. 



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