Streaming media is quickly becoming the choice means for
entertainment. It is now possible to
enjoy it on every device that you own capable of playing video. With social media providing another streaming
audience several companies have begun creating what will enable every person
the means of communicating with video.
Everyone, by now, is aware of the impact twitter has had on
social media. There is now a company
named Vine who has created a cell phone application that has made communicating
via twitter using short 7-second video loops.
This enables both creative expressions for those aspiring filmmakers and
also a way for sharing life’s great moments without having to spend hours
creating a professional video. It is
amazing to say the least. It also makes
it possible to create short animated clips.
Vine also enables its users to post these clips on Facebook as
well. Their popularity has quickly grown
due to its use by major celebrities such as Maria Carey and Taylor swift. It is a valuable resource for these
celebrities to show their fans their true daily lives minus the sometimes
vindictive presentations when the tabloids exploit them with unflattering paparazzi
photos.
The company Instagram, an app that was launched prior to
Vine has recently announced that it will be adding video, via software update,
to its arsenal in June 2013. This
demonstrates the demand for these features.
Many people have begun utilizing social media to get information, not
only on current events in the world but in their own families. Instagram has combined their already popular photo-enhancing
feature with the ability to record 15-second video loops. They are competing by allowing their users
the ability to retake shots before posting them. This is a great addition of
features. There have be some concerns
voiced about the time extension to 15-seconds as apposed to 7-second clips, but
this will give them a filtered market segment.
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